Your reps answer every lead, even when they can't.
BKD is the complete dealership CRM — leads, calls, texts, email, appraisals, inventory and deals in one login. What makes it different: every rep gets a Sidekick that works their leads in their own name and writing style, then hands the thread back the second they want it.
Built for independent and franchise dealerships · Works with your DMS
Built on a real sales floor. Running live at real rooftops every day.
Not an AI add-on. The system you run the store on.
Leads, contacts, calls, texts, email, appraisals, live inventory, deals and delivery — every module in one login, so the AI actually knows the car, the customer and the deal. This is the whole app, not a screenshot of a chat widget.
One login for the whole lead‑to‑delivery lifecycle.
Lead intake, AI follow-up, workflows, appraisals, inventory, deals and delivery. Automotive-native, in one system, so the AI actually knows the car.
Six logins became one screen.
Reps don't dodge the CRM because they're lazy — they dodge it because the real work is scattered across a texting app, a desk phone, an inbox, a credit portal and three spreadsheets. BKD puts the whole deal on one fast screen. When the tool beats the workaround, reps just use it.
Every text, email and call in one place.
SMS, email and calls land in a single timeline, and reps answer from a browser softphone without ever leaving the screen — no tab-hopping, no leads stuck in someone's personal phone.
- Two-way SMS and email (Gmail / Outlook sync) in the same thread
- Browser calling with bridged calls, warm transfer and whisper coaching
- Every call recorded, transcribed and logged automatically
Hi Sarah — attaching the RAV4 window sticker and a quick payment breakdown. 👇
Day 2 follow-up · 2021 F-150
Credit app started · not finished
Left voicemail yesterday
Web lead · 8 min ago
A power dialer that never stalls
Load a call list, hit start, and the next number rings the second the last call ends.
Hey {first_name} 👋 We're pulling forward our best deals this weekend. Want me to hold something for you before it hits the floor?
Handle 200 leads like 20
Fire your best rep's saved template at a whole segment — tracked per recipient.
Sell in their language, type in yours
Set a customer's language once; every text lands translated, both directions.
Most AI is a prompt. A Sidekick is your rep.
Same lead, same question. A chat widget runs one generic prompt and gets clocked in a single message. Mike's Sidekick runs Mike, his rapport, his objection handling, his close.
The whole playbook, one generic prompt.
Trained on Mike, his rapport, his comebacks, his close.
It doesn't sound like AI. It sounds like Mike.
Every Sidekick is cloned from the rep it belongs to. It learns from that salesperson's own real messages and the tone of their calls, not a generic “friendly / professional” dropdown. So the follow-up reads like the person your customer already trusts.
That's the whole point. Customers go cold the second a message feels like a bot. This one doesn't, because it learned from a human.
- Built from the rep's own texts, tuned in the Training Ground
- Tone learned from their real calls, not picked from a menu
- Every rep's Sidekick sounds like them, never like each other
From first click to booked appointment, on autopilot.
Seller, Inventory and Finance Agents come built in. Your rep's Sidekick runs the right one for each lead type, texting as the rep. Watch each one work its lane.
One mission: book the appraisal.
Every “sell my car” lead gets the Seller Agent. It won't quote a number it can't know, it works the conversation toward one thing, a booked appraisal visit, and feeds the Buy Centre pipeline.
- Book the appraisal visit
- Hand off to a human
- Alert the rep
Runs inside Ava's Sidekick. To Jordan, this is just Ava.
The parts reps skip — handled for them.
Two things every rep means to do and doesn't: follow up enough times, and write down what happened. BKD does both, on every lead, automatically.
One text is never enough.
“80% of sales need 5+ follow-ups. Most reps stop after one.”
Widely cited sales benchmark
A lead that doesn't reply right away isn't dead, it's un-worked. Each rep's Sidekick runs the full cadence, day 0 through day 7 and beyond, and stands down the instant they reply.
Sarah replied on Day 3. Remaining touches cancelled automatically.
Every call, written up for you.
Reps mean to log the call. They don't. BKD transcribes and summarizes every conversation across call, text and email, with the sentiment and the next step, so the context is always there for the rep, the manager and the handoff.
“What if the AI says something stupid?”
The safety rails are the product. Three handoff protections are always on and can't be switched off, an agent can only use the tools its goal grants it, and nothing goes live before you've talked to it yourself.
- Always-on handoffs: a manager request, a hostile customer or a legal topic goes straight to a human
- Your rules, in plain dealer language: pricing negotiation, financing beyond basics, trade-in pushback
- Test Drive before launch, and every edit versioned with one-click rollback
Watch the handoff that isn't one.
One conversation, one person: the Sidekick meets a pricing objection and books the appraisal as Mike, then the real Mike picks up the same thread. No new number, no “let me transfer you.” The reasoning streams live beside it.
Mike
Sales · Bayfield Toyota
Every lead worked in seconds, not the next business day.
Never lose another lead.
A buyer texts at 2:07 a.m. and gets an answer at 2:07 a.m. A trade-in values itself before the customer ever walks in. A missed call becomes a contact before anyone is back at their desk. This is what your store looks like on BKD.
Under 60 seconds to first text · three built-in agents on every lead · every text, call and email in one thread
How much is slow follow-up costing you?
Leads that never get a first response, or get one a day late, quietly leave gross on the table every month. Put in your own numbers and see the size of the leak.
Built for your kind of store.
Whether you run a showroom floor, a finance-first operation or a buy centre, the pipelines, agents and cadences fit out of the box.
The things dealers actually ask.
Does it really text as my salesperson, and is that allowed?
Yes. Each Sidekick sends from your rep's own name and number, in their writing style, and every message follows the same consent and opt-out rules your team already texts under. The customer never sees a second, unknown number.
What if the AI says something wrong?
You set the guardrails. Three handoff protections — manager requests, hostile customers and legal topics — are always on and can't be turned off. Each agent can only use the tools its goal grants it, and nothing goes live until you've tested it yourself.
Will it work with my DMS?
BKD sits on top of your existing stack and reads live inventory straight from your DMS, so the AI actually knows the car it's talking about. See the integrations page for the current list.
How long does it take to get running?
Most stores are live in days, not months. Your reps' Sidekicks train on their own past texts and calls in the Training Ground, so they sound like the team from day one.
Is it a full CRM, or just an AI add-on?
A full platform. Lead intake, AI follow-up, workflows, appraisals, live inventory, deals and unified calls, texts and email all live in one login — not a bot bolted onto someone else's CRM.
See every lead answered in seconds.
A 30-minute walkthrough with our team. Bring your toughest lead source.