Solutions · Subprime Dealers

From lead to funded. Get the credit app done.

Subprime leads need more touches and more paperwork than anyone. BKD automates both: the built-in Finance Agent works every lead toward one goal, the completed application or the customer on the phone.

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Credit application
Maple Auto · secure link
Sent by text · no login · branded to your store
Personal info
Name, contact, address
Employment & income
Auto-saved as they go
Documents
ID + proof of income uploaded
Application submitted
In your manager review queue: pending → reviewed → completed
A day with BKD

What actually changes on the floor.

10:20 AM

A finance lead comes in from Facebook

It routes straight to the subprime pipeline, where the rep's Sidekick runs the built-in Finance Agent, tuned to build trust and move toward the application, not push a test drive.

10:21 AM

The secure credit link goes out by text

A conversational, mobile-first application branded to your store. It auto-saves as the customer goes, so a lunch-break start doesn't mean starting over.

3:45 PM

Documents arrive without a chase call

ID and proof of income upload straight from the customer's phone into the app, attached to the lead.

5:10 PM

Your manager reviews the day's apps

The review dashboard tracks every submission through pending → reviewed → completed. Nothing sits unseen.

The Finance Agent

An agent with one goal: the completed app.

Subprime is a first-class lead type with its own pipeline and its own built-in agent. Different scripts, different pacing, different definition of done, and it still texts as your rep.

Jordan Taylor
Jordan TaylorNew lead
Classified by type at intake
Seller Agent

Book the appraisal

Agent ready
Inventory Agent

Book the test drive

Agent ready
Finance Agent

Complete the credit app

Agent ready

Different goals, different scripts, different tools, built in, out of the box.

Persistence

Relentless, but polite, follow-up.

Multi-week text and email cadences keep working the lead until the application is in, and stand down the moment the customer engages.

Follow-up cadence · new buyer lead
Business hours only · stops on reply or rep takeover
Day 0
Instant opener
Day 1
Nudge + photos
Day 3
AI-personalized
Day 7
Check-in

Sarah replied on Day 3. Remaining touches cancelled automatically.

*
More completed applications
<0s
First touch on every finance lead
0
Weeks of automated follow-up per lead
0%
Of apps tracked through review

*Illustrative. Final numbers coming with our first cohort results.

Get more apps submitted this month.

A 30-minute walkthrough with our team. Bring your toughest lead source.

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