From lead to funded. Get the credit app done.
Subprime leads need more touches and more paperwork than anyone. BKD automates both: the built-in Finance Agent works every lead toward one goal, the completed application or the customer on the phone.
What actually changes on the floor.
A finance lead comes in from Facebook
It routes straight to the subprime pipeline, where the rep's Sidekick runs the built-in Finance Agent, tuned to build trust and move toward the application, not push a test drive.
The secure credit link goes out by text
A conversational, mobile-first application branded to your store. It auto-saves as the customer goes, so a lunch-break start doesn't mean starting over.
Documents arrive without a chase call
ID and proof of income upload straight from the customer's phone into the app, attached to the lead.
Your manager reviews the day's apps
The review dashboard tracks every submission through pending → reviewed → completed. Nothing sits unseen.
Full finance apps to lenders, from the deal.
Send the complete application to your lenders through Credit App under the rep's own login, with consent confirmed. Every lender's approval, conditions or decline lands back on the deal, and the deal moves forward on its own.
- No re-keying: the application in BKD is the one lenders receive
- Edits sync to Credit App until it goes to lenders
- One lender's decline never erases another's approval
An agent with one goal: the completed app.
Subprime is a first-class lead type with its own pipeline and its own built-in agent. Different scripts, different pacing, different definition of done, and it still texts as your rep.
Book the appraisal
Book the test drive
Complete the credit app
Different goals, different scripts, different tools, built in, out of the box.
Relentless, but polite, follow-up.
Multi-week text and email cadences keep working the lead until the application is in, and stand down the moment the customer engages.
Sarah replied on Day 3. Remaining touches cancelled automatically.
*Illustrative. Final numbers coming with our first cohort results.
Get more apps submitted this month.
A 30-minute walkthrough with our team. Bring your toughest lead source.