Solutions · BHPH & subprime

The BHPH CRM that gets the application done.

For buy here pay here and subprime stores, the job isn't the test drive, it's the completed application. BKD gives finance leads their own pipeline, their own AI agent and a credit app the customer can finish on their phone.

Credit application
Maple Auto · secure link
Sent by text · no login · branded to your store
Personal info
Name, contact, address
Employment & income
Auto-saved as they go
Documents
ID + proof of income uploaded
Application submitted
In your manager review queue: pending → reviewed → completed
In short

BKD is a CRM for buy here pay here and subprime dealers. Finance leads get their own pipeline and a finance-specific AI agent that works toward the completed application. Customers fill a texted credit application that auto-saves, and reps send full finance apps to lenders through Credit App.

The Finance Agent

An agent with one goal: the completed app.

Finance leads route to their own pipeline, where the rep's Sidekick runs an agent tuned to build trust and move toward the application, still texting as your rep.

Jordan Taylor
Jordan TaylorNew lead
Classified by type at intake
Seller Agent

Book the appraisal

Agent ready
Inventory Agent

Book the test drive

Agent ready
Finance Agent

Complete the credit app

Agent ready

Different goals, different scripts, different tools, built in, out of the box.

Persistence

Follow-up that doesn't quit.

Multi-week text and email cadences keep working the lead, remind customers to finish a partial app, and stand down the moment they engage.

Follow-up cadence · new buyer lead
Business hours only · stops on reply or rep takeover
Day 0
Instant opener
Day 1
Nudge + photos
Day 3
AI-personalized
Day 7
Check-in

Sarah replied on Day 3. Remaining touches cancelled automatically.

Lenders

Straight to lenders through Credit App.

Send the full application from the deal under the rep's own Credit App login. Approvals and conditions land back on the deal per lender.

app.bkd.ai/deals/sam-kowalski
Sam Kowalski
2021 Honda CR-V EX · Finance deal
New Lead
Finance application
Applicant & co-applicant
Employment & income
Residence & debts
Vehicle & trade
Lender decisions
Lender ANot sent
Prime
Lender BNot sent
Near-prime
Lender CNot sent
Subprime
Illustrative lenders and numbers
FAQ

Questions dealers ask.

What is the best CRM for buy here pay here dealers?

One built around the credit application, not the showroom visit. BKD gives finance leads their own agent, a texted credit app and Credit App lender submission. If you mainly need loan servicing and collections, pair a CRM with your BHPH DMS: BKD does not do collections.

Does BKD handle collections or loan servicing?

No. BKD is the sales-side CRM: lead follow-up, applications and lender submissions. Loan servicing stays in your BHPH DMS.

Can customers finish the credit application on their phone?

Yes. BKD texts a secure application branded to your store. It auto-saves, so customers can stop and come back, and documents upload from their phone.

See every lead answered in seconds.

A 30-minute walkthrough with our team. Bring your toughest lead source.

Book a Demo