How to write a full follow-up sequence in minutes
Write the first touch yourself, then let bkd.ai fill the rest. In bkd.ai you describe the follow-up you want in one sentence and it writes every remaining message in your voice, on your store's timing. You edit what you want and undo anything you do not like.
Why does dealership follow-up stop after three messages?
Follow-up stops at touch three because touch four has to be written by a person, and that person is on the floor. The first three messages exist because somebody wrote them once, early, when there was time. Everything after that stays a plan instead of a message.
Ask a sales manager to describe their follow-up and the first three touches come out fast. Day one text. Day two call. Day four check-in. Then the answer gets vague.
That vagueness is not laziness. Writing a message that lands three weeks after a customer said no is genuinely hard, and it is the sort of work that never wins against eight ups on the lot.
How do you write touch four and everything after it?
Describe the job of the touch in a sentence, not the wording. Say what the message is for, who it goes to, and roughly when. That is enough for bkd.ai to draft it. Then read it as a sales manager and cut whatever you would not say out loud.
A good brief sounds like an instruction to a new hire. Check in on the customer who test drove but did not commit. Ask about the trade. Keep it short, no pressure.
bkd.ai writes each touch from that brief in the voice your store already uses, and lays them out on your existing cadence timing rather than inventing a schedule you did not ask for.
Every drafted message has an undo. Nothing is locked in, and nothing overwrites the copy you already wrote by hand.
Should every rep use the same follow-up cadence?
No. The store should own a default, and each rep should be able to make it their own. In bkd.ai a rep can take the store's cadence and customize it for a lead type they work, without changing what anyone else sends.
A rep who lives in subprime does not follow up the way the person handling trade-in leads does. Forcing them onto one cadence means one of them is sending messages that do not fit.
The store's version stays the store's version. The rep's copy is theirs. Both keep running.
Frequently asked questions
How long does it take to build a follow-up sequence in bkd.ai?
You write a one-sentence brief and bkd.ai drafts the empty touches from it. Most of the time goes into reading what came back and editing a line or two, not into writing from scratch. A full sequence is a short sitting rather than an afternoon.
Will AI-written follow-up sound like a robot?
bkd.ai writes each touch in the voice your store already uses, based on how your team actually writes to customers. You read every message before it is live, edit anything that sounds off, and undo any draft you do not want.
Can I still write my own follow-up messages?
Yes. Write with AI sits beside every message field, it does not replace it. Anything you write by hand sends exactly as you wrote it, and a draft only appears where you asked for one.