Two different layers of your dealership stack.
Numa is a voice AI layer aimed at the service drive, sitting on your existing CRM and DMS. BKD is the CRM itself, with AI agents that work seller, buyer, and subprime finance leads over text and email.
By Jason Mayhew, Founder, BKD.ai · Last updated · Numa facts checked October 30, 2026
BKD and Numa, side by side.
| Feature | Numa | BKD |
|---|---|---|
| Category | Voice-first AI layer alongside your CRM and DMS | Dealership CRM that reads your DMS inventory feed |
| Built for | Dealerships, with a focus on service | Independent, used, BHPH and franchise stores in the US and Canada |
| Published pricing | No public pricing | Quoted at the demo |
| AI lead follow-up | Phone, text and messaging | An AI Sidekick per rep, by text and email in the rep's own name, number and style |
| Phone calls | Service Voice AI answers calls | Your people take every call, with browser calling and a Power Dial queue |
| Appraisals | Not stated publicly | Comp-backed appraisal workbench and customer trade-in links |
| Mobile | Mobile app listed | iOS and Android apps |
Where Numa fits.
Service-department focus
Voice AI for fixed ops: service calls, appointments and CSI.
Layer on your stack
Sits on top of your existing CRM and DMS rather than replacing them.
Where BKD is different.
BKD is the CRM, not a layer on top
Numa positions itself as an AI operating layer that coordinates phone, text, and messaging alongside your existing CRM and DMS. BKD is the system of record itself. Leads, conversations, deals, and delivery live in one login.
Built for sales-side leads from day one
BKD ships three lead types with purpose-built AI agents: sellers, vehicle buyers, and subprime finance. Each agent knows its pipeline and its job.
AI texts and emails. Humans make the calls.
BKD's AI works leads over text and email, and your people take every call through a browser Power Dial, so customers always talk to someone from your store.
Appraisal to delivery in the same login
BKD includes an appraisal workbench with sold comps and a scatter plot, plus live DMS inventory sync, a deal pipeline, and a delivery board.
Build, test, and version your own agents
BKD has a guided agent builder with a live Test Drive pane and version history. Each store gets a named AI team member with its own phone number, and leads route by availability-aware round robin or weighted distribution.
Choose BKD if
- You want the CRM and the AI in one system instead of another tool bolted onto your stack.
- Your problem is sales-side follow-up: trade-in sellers, vehicle buyers, and subprime finance leads.
- You appraise and desk deals every day and want appraisals, inventory, and the deal pipeline in the same login, with humans on every phone call.
Five questions to ask both of us.
Take these into every vendor call, ours included. The answers separate demos from reality.
- 1Which departments does your AI cover in production today, and which are roadmap?
- 2What exactly happens when the AI does not know the answer? Show me the handoff to a human.
- 3Which of my exact DMS and CRM versions are live integrations, and what data flows both directions?
- 4How is pricing structured: per rooftop, per user, per conversation, or performance based? What does a typical single store pay all in?
- 5Can I see the actual messages or calls your AI handled at a real store last week, and can my team edit the AI's behavior without a support ticket?
Based on Numa's public materials as of October 2026. Spot something out of date? Tell us on a demo and we'll correct it.
BKD vs Numa, answered.
Does BKD replace Numa?
They do different jobs. Numa works calls and the service drive on top of your systems. BKD is the CRM itself, so it replaces your sales CRM rather than Numa.
How much does Numa cost?
Numa doesn't publish pricing on its site.
Is BKD a DMS?
No. BKD is a dealership CRM with appraisals, inventory, deals and Credit App submissions. It reads inventory from the DMS you already run, through a CSV or SFTP inventory feed.
Can I switch from Numa to BKD?
Yes. CSV and Excel import brings your customers over with duplicate detection, and past sales import as delivered deals. Most BKD stores are live in days.
Does BKD work in Canada?
Yes. BKD is built in Canada for Canadian and US stores, with AutoTrader.ca and Kijiji leads and CASL-aware consent and opt-outs.
Sources: Numa · Switching to BKD
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