Two CRMs built for independent dealers.
Selly Automotive has served independent and BHPH lots for over a decade and now lives inside the AutoManager family alongside DeskManager DMS. BKD comes at the same market from a different angle: purpose-built AI agents per lead type and the whole operation in one login.
What Selly Automotive does well.
Deep independent and BHPH roots
Selly was built for independent, BHPH, RV, and powersport dealers from day one. Reviewers consistently call it easy to set up and easy to use.
Native mobile apps
Selly ships real iOS and Android apps, including a lite version. If your reps live on their phones, that matters. BKD has no native mobile app today.
Independent-dealer DMS integrations
Real-time two-way sync with Frazer, plus Wayne Reaves and full in-family integration with AutoManager DeskManager and WebManager.
Simple and well liked
Selly is positioned as a straightforward, no-frills CRM, and dealer reviews on Capterra rate it highly for ease of use and support.
Where BKD is different.
Subprime is a first-class lead type
BKD treats seller, buyer, and subprime finance leads as three distinct pipelines, each with its own purpose-built AI agent. Subprime leads get a finance-specific agent and a mobile customer credit portal.
AI over text and email, calls stay human
BKD's agents work leads over both SMS and email. There is no voice AI. Calls stay human through a browser Power Dial.
The whole store in one login
BKD pairs the CRM with an appraisal workbench with sold comps, a scatter plot, and Blackbook, plus live DMS inventory sync, a deal pipeline, and delivery tracking.
Build and test your own agents
A guided agent builder lets you create custom AI agents without writing prompts, then Test Drive them live before they touch a real lead. Each store gets a named AI team member with its own phone number.
Built and tested on a real sales floor
BKD is built and tested against real leads on a working sales floor, and routes leads with availability-aware distribution so nothing lands on a rep who is off.
Choose Selly Automotive if
- Choose Selly if you run a BHPH or independent lot on Frazer, Wayne Reaves, or DeskManager and want a proven, simple CRM that plugs straight in.
- Choose Selly if your team needs a native mobile app for daily CRM work.
- Choose Selly if you mainly want text marketing and lead follow-up from a simple, established tool.
Choose BKD if
- Subprime and finance leads are a core part of your business and you want an agent and credit portal built for them.
- You want AI actually working leads over both text and email while your people handle every call.
- You want appraisals, inventory, deals, and delivery in the same login as your CRM.
Five questions to ask both of us.
Take these into every vendor call, ours included. The answers separate demos from reality.
- 1Which conversations can the AI handle end to end, and exactly when does it hand off to a human?
- 2Does the AI engage over both text and email, or text only? What happens with inbound calls?
- 3Walk me through a subprime credit lead from intake to funded deal. What is automated?
- 4Which DMS integrations are real-time two-way sync versus periodic file imports?
- 5What is the all-in monthly cost for my store size, including texting volume, setup, and contract length?
Based on Selly Automotive's public materials as of July 2026. Spot something out of date? Tell us on a demo and we'll correct it.
See the difference on your leads.
A 30-minute walkthrough with our team. Bring your toughest lead source.