Two CRMs built for independent dealers.
Selly Automotive is a CRM in the AutoManager family, alongside DeskManager DMS. BKD comes at the same market from a different angle: purpose-built AI agents per lead type and the whole operation in one login.
By Jason Mayhew, Founder, BKD.ai · Last updated · Selly Automotive facts checked October 30, 2026
BKD and Selly Automotive, side by side.
| Feature | Selly Automotive | BKD |
|---|---|---|
| Category | CRM and text marketing for independents | Dealership CRM that reads your DMS inventory feed |
| Built for | Independent, BHPH and used dealers | Independent, used, BHPH and franchise stores in the US and Canada |
| Published pricing | Not published on its site | Quoted at the demo |
| AI lead follow-up | AI responds to new leads 24/7 | An AI Sidekick per rep, by text and email in the rep's own name, number and style |
| Phone calls | Smart Call Routing to the right salesperson | Your people take every call, with browser calling and a Power Dial queue |
| Appraisals | Not stated publicly | Comp-backed appraisal workbench and customer trade-in links |
| Mobile | Selly Mobile App | iOS and Android apps |
Where Selly Automotive fits.
Independent and BHPH focus
Part of the AutoManager family, alongside DeskManager DMS.
Frazer sync
Syncs with Frazer and Wayne Reaves.
Where BKD is different.
Subprime is a first-class lead type
BKD treats seller, buyer, and subprime finance leads as three distinct pipelines, each with its own purpose-built AI agent. Subprime leads get a finance-specific agent, a mobile customer credit portal, and full finance applications go to lenders through Credit App without leaving the CRM.
AI on text and email. Your people on the phone.
BKD's AI works leads over text and email, and your people take every call through a browser Power Dial, so customers always talk to someone from your store.
The whole store in one login
BKD pairs the CRM with an appraisal workbench with sold comps and a scatter plot, plus live DMS inventory sync, a deal pipeline, and delivery tracking.
Build and test your own agents
A guided agent builder lets you create custom AI agents without writing prompts, then Test Drive them live before they touch a real lead. Each store gets a named AI team member with its own phone number.
Built and tested on a real sales floor
BKD is built and tested against real leads on a working sales floor, and routes leads with availability-aware distribution so nothing lands on a rep who is off.
A mobile app built around calls and the AI
BKD's iOS and Android apps give reps the unified inbox, calls on their own BKD line with cell fallback, push alerts for new leads and Sidekick handoffs, appointments, and one-tap take-over from the AI.
Choose BKD if
- Subprime and finance leads are a core part of your business and you want an agent and credit portal built for them.
- You want AI actually working leads over both text and email while your people handle every call.
- You want appraisals, inventory, deals, and delivery in the same login as your CRM.
Five questions to ask both of us.
Take these into every vendor call, ours included. The answers separate demos from reality.
- 1Which conversations can the AI handle end to end, and exactly when does it hand off to a human?
- 2Does the AI engage over both text and email, or text only? What happens with inbound calls?
- 3Walk me through a subprime credit lead from intake to funded deal. What is automated?
- 4Which DMS integrations are real-time two-way sync versus periodic file imports?
- 5What is the all-in monthly cost for my store size, including texting volume, setup, and contract length?
Based on Selly Automotive's public materials as of October 2026. Spot something out of date? Tell us on a demo and we'll correct it.
BKD vs Selly Automotive, answered.
Does BKD replace Selly Automotive?
Yes, BKD can replace Selly as your CRM. Your DMS stays where it is.
How much does Selly Automotive cost?
Selly doesn't publish pricing on its site.
Is BKD a DMS?
No. BKD is a dealership CRM with appraisals, inventory, deals and Credit App submissions. It reads inventory from the DMS you already run, through a CSV or SFTP inventory feed.
Can I switch from Selly Automotive to BKD?
Yes. CSV and Excel import brings your customers over with duplicate detection, and past sales import as delivered deals. Most BKD stores are live in days.
Does BKD work in Canada?
Yes. BKD is built in Canada for Canadian and US stores, with AutoTrader.ca and Kijiji leads and CASL-aware consent and opt-outs.
Sources: Selly Automotive · Selly products · Switching to BKD
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