A missed call is still a lead.
Somebody just called your store and nobody picked up. In most CRMs, that's the end of the story. In BKD, an inbound call from an unknown number auto-creates a contact and a call-back task, so the follow-up starts the moment the ringing stops.
Nothing falls through. Not even the calls you miss.
Created the moment the ringing stops.
Inbound calls from unknown numbers auto-create a lead. The number, the timestamp and the call are already in the system, assigned and waiting, not scribbled on a sticky note.
The call back is already queued.
The missed call becomes a call-back task for the rep. Due calls feed the Power Dial queue one after another, click-to-call from the browser, no desk phone needed, with the outcome logged on the contact.
Calls live in the same thread.
Every call sits in the contact's unified timeline next to their texts and emails, so when the customer answers, the rep sees the whole story, not just a phone log.
See every lead answered in seconds.
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