Question 1

Does it really text as my salesperson, and is that allowed?

Accepted Answer

Yes. Each Sidekick sends from your rep's own name and number, in their writing style, and every message follows the same consent and opt-out rules your team already texts under. The customer never sees a second, unknown number.

Question 2

What if the AI says something wrong?

Accepted Answer

You set the guardrails. Three handoff protections — manager requests, hostile customers and legal topics — are always on and can't be turned off. Each agent can only use the tools its goal grants it, and nothing goes live until you've tested it yourself.

Question 3

Will it work with my DMS?

Accepted Answer

BKD sits on top of your existing stack and reads live inventory straight from your DMS, so the AI actually knows the car it's talking about. See the integrations page for the current list.

Question 4

How long does it take to get running?

Accepted Answer

Most stores are live in days, not months. Your reps' Sidekicks train on their own past texts and calls in the Training Ground, so they sound like the team from day one.

Question 5

Is it a full CRM, or just an AI add-on?

Accepted Answer

A full platform. Lead intake, AI follow-up, workflows, appraisals, live inventory, deals and unified calls, texts and email all live in one login — not a bot bolted onto someone else's CRM.

Built for every seat in the store.

For Dealer Principals

For Sales Managers

For Salespeople

For Inventory Buyers

For BDC Managers

For Finance Managers

For Office & Admin

For Traditional Dealers

For Subprime Dealers

For Buy Centres

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